Welcome to part two of my dive into consulting as a hockey expert on an Austin-based hockey romance novel, "Dances with Pucks" . If you missed yesterday's article, you can read it here. Today we dive into the specifics of creating a new NHL team, the value of connected series, BookTok and more. If you comment on this article or the yesterday's, you will be entered to win a free copy of the book. I will select the winner by random number drawing on Friday at puck drop for Game 3. Winners will be notified with a reply to their comment. Stephen Meserve: Austin doesn't have an NHL team, so that allowed you some creative license to go in and create a team from nothing. You got to come up with team names, team logos. That was pretty fun, and I got to participate in that a little bit. Talk about that process of coming up with the team. Debbie Charles: So I looked at the real NHL team names, and they are kind of equally shared between rather aggressive animals, weather an...
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